Here's the thing: your church already has more to say than you realize. This workbook hands you the framework and your first practice. Everything in The Commons builds from right here.
Nobody decides to visit a church in one single moment. They move through stages. First they know your church exists. Then they like what they see. Then they trust it enough to walk through the door. Your digital presence is what carries people through those stages, and that's exactly what we're going to build.
"Every platform you use has one primary job. Most churches use them all for the same thing, and miss what each one does best."
Leslie Smith Kons, Studio KonsNow let's make it personal. Where is your church strongest right now? Where's the gap? Be honest. This one's just for you.
Your church doesn't have a content problem. It has a noticing problem. Stories exist in five places every single week. The question that unlocks all of them: What happened, and what does it reveal?
"Write everything. Filter nothing. You'll know which three matter when you see them."
Now look at what you wrote through five lenses. Each P is a category of story your church already has:
The person who's been volunteering every Saturday for twelve years. The family that found community here after a hard year. The kid who sang in choir for the first time. These are your Know and Like stories, the ones that show people outside your church who belongs here.
The flower guild arranging the chancel at 7am. The choir rehearsal Wednesday night. The pastoral staff preparing for a hard conversation. Behind-the-scenes is Like content. It shows the depth of care that usually happens where nobody can see it.
This is the why your community matters to this particular congregation. The history. The conviction. The thing your pastor says that makes people stay. Purpose stories almost always build Trust.
Light through old windows. The parish hall where generations have gathered. The garden a member planted in 1978. Place can serve all three stages depending on how you frame it, and it grounds the abstract in something physical.
Coffee hour after every service. The tradition of ringing the bell. The way announcements are always greeted with laughter. Practice stories reveal what a community actually values, the things it keeps returning to week after week.
From everything above, which three moments deserve to be told? For each one, answer the question that turns any ordinary moment into a story worth sharing: what does it reveal?
Here's the move most church communicators miss: the same story belongs on all three platforms, and it tells differently on each one. The magic is understanding the job each channel has, then letting one story serve all three.
"One moment from Sunday. Three completely different pieces of content. Same story, same church, three different jobs, three different sets of people."
Notice what happened: The moment didn't change. The church didn't change. The frame, the depth, and the call to action shifted for each channel, because each channel is talking to someone at a different point in their journey. This is the practice, and you just did it once. The Commons Concierge helps you do it every week.
Sustainable digital ministry lives in small, consistent decisions, the kind you make week after week. Leave this workbook with one thing sharpened and one block of time protected.