Now we hold two pictures up side by side: the people you set out to reach, and the people actually showing up. Sometimes they're the same. Sometimes they really surprise you, and either way, what you turn up here is GOLD for every decision that comes next.
Use alongsideRising › Know › The Actual vs Intended Audit
Allow20 minutes
You'll needYour audience read and your intended audience
Auto-saving as you go
One thing before we start, and it matters more than anything else on this page: a gap here is just information, the good kind, the kind you want. If you're reaching different people than you planned, that's a door opening. So come at this with curiosity, and let's just see what's true.
Step 1
Intended
The people you set out to reach.
Pull this straight from your Intended Audience work. Your main audience, in a sentence.
Step 2
Actual
The people the numbers point to.
Straight from your audience read. The real people the numbers point to.
Step 3
The comparison
Hold the two pictures up together.
The overlaps. Where the people you hoped for and the people you've got are the same.
The real differences: age, life stage, how close they already are to you.
Step 4
Name it
Pick the one that fits best right now.
What's the honest headline?Pick the one that fits best right now.
Step 5
What you make of it
Name what you see. The doing comes later.
No fixing yet, we're just naming it. What does it make you want to look at?
The payoff
Your Audit
Here's your honest picture, dated for today. Come back to it about once a year, because your community keeps shifting and this will shift right along with it. Next, in the Adaptation Mindset, we take what you found and turn it into what to actually do about it.