The Commons · Studio Kons

The Growth Pathway Tools

Fill-in tools that turn each lesson into something done! Find your phase, pick a tool, and work through it with your own website and pages open.

Phase 1

Rooted

The foundations every church needs online.

KnowWho are we, and what are we trying to say?
Who We Are Description
Write two or three clear, warm sentences about your church.
ShowHow do we look online?
Mobile Reality Check
See your website the way a phone visitor does.
Website Foundations Checklist
Check your site has everything a visitor needs.
Complete Social Profile Checklist
Make every profile complete, clear, and easy to find.
Email Template Builder
Make your email design choices once and write your footer.
ReachCan people find us?
Google Business Profile Setup
Claim and finish the listing people see first.
The Consistency Test
Make sure your name, address, and phone match everywhere.
The Google Test
See what a stranger finds when they search for you.
InviteWould a visitor feel welcome?
Insider Language Scan
Find the church phrases a first-time visitor wouldn't follow.
Visitor Pathway Map
Walk your presence like a stranger and find the weakest step.
What to Expect Page Builder
Write the page every first-time visitor looks for.
ConnectAre we staying in touch?
First-Time Follow-Up Builder
Write the warm note that brings a first-time visitor back.
Opt-In Designer
Give people a reason to share their email.
Email Rhythm Planner
Five decisions that become your written email plan.
Phase 2

Rising

Building on the foundations.

KnowWho are we trying to reach?
Naming Your Intended Audience
Get specific about who you're trying to reach.
Reading Your Audience Data
Pull two or three signals out of the numbers.
The Actual vs Intended Audit
Compare who you meant to reach with who shows up.
The 4-Pillar Content Strategy
Four kinds of posts, filled in with your own ideas.
ConnectAre newcomers hearing from us?
Newcomer Welcome Series
A few warm emails for a newcomer's first month.
Phase 3

Thriving

Going deeper with the people you serve.

ConnectDoes each group hear the right words?
Segment Writer
Write one message the right way for each group.

The Commons · Studio Kons