Walk your church's online presence the way a stranger would! Someone just heard your name. Follow the trail they'd follow (on your phone, just like them), and write down what really happens at each step.
Use alongsideRooted › Invite › The Visitor Pathway
Allow20 minutes
Best doneOn your phone
How oftenTwice a year
Auto-saving as you go
Start from a cold search, the way a real person would. Stay signed out, skip your bookmarks, and save the fixing for later. The honest answer is the useful one!
Step 1
Can people find you?
Search your church's name, or "churches near me."
Write down what you see in the first few results.
How easy were you to find?
Hard to findEasy to find
Step 2
Is the first look clear?
Open your website or social page and give it five seconds.
How clear was it?
ConfusingInstantly clear
Step 3
How many taps to the basics?
Count the taps to each answer from where you landed.
Service times
Location
What to expect
How easy were the answers to reach?
Hard to reachEasy to reach
Step 4
Is there a clear way to plan a visit?
Picture someone ready to come this Sunday. What do they find?
Is there an invitation, and would it settle a nervous person?
How clear was the way in?
Nothing thereClear invitation
At a glance
Your four steps side by side
The shortest row is where people are most likely to give up.
Step 5
Where would a real person give up?
One weak spot, named plainly, is the whole point of the walk.
Picture someone specific: a young family, someone new to town, someone who hasn't been to church in years.
One change you could actually finish.
A real date works better than a good intention.
Walk the same path again in a few months and compare! That's how you'll KNOW whether your change made the difference.
The payoff
Your Pathway Map
Your four ratings, your weakest link, and the one change you're making. Save it and compare next time!