You've already done the deep thinking in your Digital Ministry Voice. Now let's boil it down to the two or three sentences that go on your website, your Google listing, and your social bios!
Four partsLift · Choose · Draft · Test
Have openYour Digital Ministry Voice summary
Auto-saving as you go
Before you begin: open your Digital Ministry Voice summary beside you. Everything you need is already in there, so you're starting with a head start (phew!).
Part 1Lift from your summary
Find what's already there and copy it here. No new writing yet.
1Who you are
How does your summary describe your tradition, your worship, and the basic facts? Pick the plainest, truest version.
2What makes you different
This is the big one! Your summary probably names something true about your church that you'd never put into words before. Find it and bring it here.
3Who you serve
Who did you name as the people who feel at home with you?
Part 2Choose your one thing
A description has room for one strong, specific thing.
Remember
Every church says it's welcoming. Yours needs to say something ONLY your church could say.
Look back at Part 1, especially what makes you different. If a stranger could know just one true thing about your church before visiting, what would help them most? It might be your music, your roots in the neighborhood, the people who find a home with you, or how worship actually feels.
This becomes the heart of your description.
Part 3Write your description
Two or three sentences. Lead with your one thing, then add who you are and who you serve.
Example
St. Andrew's is an Episcopal church in the Riverside neighborhood of Columbus, known for choral music that has shaped our worship for over a century. We follow the Book of Common Prayer and celebrate communion every Sunday. We draw families, longtime Anglicans, and people finding their way back to faith after time away.
0 words
Part 4The stranger test
Read it as someone who found you on Google yesterday. Tick only what's true.
The payoff
Your Who We Are Description
Here it is, ready for your website, your Google listing, and your social bios! Copy it, or save it as a PDF with your notes.